Ian Goode
A portfolio site for
Chief Experience Officer
& Co-Founder
Most recent position
2022 - 2023
2008 - 2009
About Me
I have 20 years of experience building and leading creative teams. My career has been filled with experimentation, giving me the skills to create new approaches to execution, the ability to scale creativity beyond any one project, and the language to mentor the next generation of creative leaders.
People-First Creative Specialist: Crafting experiences, content, and design for people since the web's dawn. Passionate about social and content.
Global Trailblazer: Thriving in LATAM, APAC, and EMEA, unraveling cultural complexity, and leading teams across time zones.
Simplifier & Innovator: Mastering complex topics, shaping insights, and sparking creativity. Committed to continuous learning and efficiency.
Curious Learner: Versed in Digital, Design, Social Media, Creative Direction, Brand & Gaming Strategy. Adaptable and guided by data-driven insights.
Visual Maker: Leaning on strategic and information design for alignment, understanding and impact. Plus, film and web production expertise.
Design Philosophy (in 5 quotes)
Work Experience
2022 - 2022
2009 - 2015
EV charging startup (Name under NDA)
Chief Experience Officer & Co-Founder - New York, NY
Part of a small entrepreneurial team of senior creative and strategy specialists, focused on building creative intelligence for Creative Shop and advertisers—covering all company's products (Facebook, Instagram, Whatsapp, Horizon Worlds): While there I created two roles and did all these things below.
Business focused on fixing aspects of range anxiety for EV owners.
Currently in stealth mode due to funding conversations.
Crater
SVP of Creative - New York, NY
Part of a small entrepreneurial team of senior creative and strategy specialists, focused on building creative intelligence for Creative Shop and advertisers—covering all company's products (Facebook, Instagram, Whatsapp, Horizon Worlds): While there I created two roles and did all these things below.
Key in naming the company, team formation, and establishing cross-functional operations.
Oversaw all design and creative decisions for marketing and product orgs.
2015 - 2022
Meta / Facebook
Head of Design, Creative Systems - New York, NY - 2019 - 2022
Design Manager, Creative Systems - Seattle, WA - 2018 - 2019
Design Strategist, Creative Shop - Seattle, WA - 2017 - 2018
Creative Director, Creative Shop - Seattle, WA - 2015 - 2017
Part of a small entrepreneurial team of senior creative and strategy specialists, focused on building creative intelligence for Creative Shop and advertisers—covering all company's products (Facebook, Instagram, Whatsapp, Horizon Worlds): While there I created two roles and did all these things below.
Founded & led a multi-functional design organization that created revolutionary materials, tools, & ad products.
Drove global design vision for Creative Systems, effectively showcasing Meta's creative potential.
Co-developed an ad product that has generated over 3 billion in revenue to date.
Led a team built around rapid experimentation and prototyping to validate the value of creative ideas.
Successfully brought creative-first ad products to market through data-driven validation.
Integrated design thinking with corporate strategy to solve vertical-specific problems and improve the effectiveness of ad campaigns on and off Meta’s platforms.
Increased product adoption by combining experience design with business objectives.
Collaborated directly with global brands and agencies to develop platform-specific campaigns for Facebook and Instagram.
Generated over 600 million in incremental revenue while facilitating the transition from offline to mobile-first advertising.
Gigantic Squid
Founder / CEO - Seattle, WA
Established and managed a dynamic creative production studio specializing in video compositing.
Partnered with leading tech and retail giants, breathing life into their advertising concepts, and music videos.
Gap Inc.
Banana Republic Studio Lead - San Francisco, CA
Managed the production and asset creation of Banana Republic's ecommerce business as well as aspects of their brick and mortar inventory.
Developed a system that allowed the team to created, update, and manage tens of thousands of digital assets a season and make adjustments based on real-time sales numbers.
Strengths
“A problem is a chance for you to do your best.”
– Duke Ellington
“Deadlines and things make you creative.”
- Jack White
"You can't use up creativity. The more you use, the more you have."
- Maya Angelou
Some Work Highlights
Product and Design
Video Creation Kit - Lorem stuff will go here about what it is.
Children’s Hospital - Lorem stuff will go here about what it is.
Instant Experiences - Lorem stuff will go here about what it is.
Creative Direction
Macklemore & Fences - Lorem stuff will go here about what it is.
"I'd like people to think of me as someone who cares about them."
-- Diana, Princess of Wales
“A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.”
-Douglas Adams
Selected Work
Personal work | 4 color ballpoint pen drawings - check my Instagram if you want to see more of these and my process
Huggies - Tired | Creative Director
Meta - Instant Experiences | Head of Design
Children’s Hospital for Adult Swim | Creative Director
Macklemore music video | Head of Design / VFX Supervisor
Meta - Video Creation Kit Product | Head of Design
Nike - Kong Girl / Strong Girl | Head of Design
Meta - Creative Shop | Head of Design