A few work highlights for
Ian Goode
Most recent position
Creative Direction &
Strategy Lead @ Meta
Personal Work
Drawing has become a daily practice for me, rooted in experimentation and craft. What began with a simple four-color Bic ballpoint pen evolved into an exploration of how far I could push an ordinary tool, eventually developing a technique for blending the inks into full-color images. Whenever possible, I try to draw for at least 30 minutes each day.
If you want to see more, my Instagram is full of them.
Instant Experiences | Ad Product
When Meta launched Instant Experience, the goal was to rethink what a mobile ad could be. I helped develop the creative framework that guided how brands built within the format, shaping an experience that turned a tap into a full-screen, immersive brand environment. Today, it remains one of the industry’s most engaging ad products, with some of the highest average dwell times in mobile advertising.
Macklemore music video
As the owner of my creative production company, I partnered with Macklemore on multiple projects. For this video, I served as visual supervisor, leading the creative execution while directly creating the visual effects that brought the concept to life.
Video Creation Kit | Ad Product
I helped develop and launch Video Creation Kit, a product that became foundational to how Meta approaches templated ad creation today and has generated billions in revenue. Built directly into Ads Manager, it gave advertisers a simple way to transform still assets into video, unlocking high-quality video creation for brands without the time or resources to produce it themselves.
Huggies
On this project, I wore two hats: leading the production company while also stepping in as the key artist. It was the kind of project that allowed me to shape the larger creative vision while staying deeply involved in the craft itself. The campaign ultimately went on to win multiple creative awards, making the experience even more rewarding.
Children’s Hospital for Adult Swim
What started as a straightforward shoot shifted at the last minute when the showrunner asked: what if the entire cast wore clown makeup like the main character? With no ability to reshoot, I hand-illustrated the makeup directly onto the footage, shot by shot. It was a reminder that some of the strongest creative solutions come from constraints, not ideal conditions.
Meta’s Creative Shop Reels
Once a quarter, my team partnered with a production studio to reinvent how our organization showcased its work. The goal wasn’t to make another recap reel. It was to turn the reel itself into a creative statement. For this edition, we collaborated with a hand-drawn animation studio to create an original piece that celebrated the team’s creativity, craft, and personality.
